Social Media Specialist (m/f)

We are inviting ambitious professionals to apply for the position of Social Media Specialist. You’ll play a key role in shaping and executing Lustica Bay’s social media presence across platforms like Facebook, Instagram, LinkedIn, and other. Your day-to-day will involve creating captivating content, managing our online community, and bringing Lustica Bay’s stunning lifestyle and events to life through digital storytelling.

If you are eager to work in a dynamic working environment and be a part of the supporting and friendly team, this might be the opportunity for you!

Key Responsibilities:

Content Creation and Management:
  • Design and implement a content calendar that brings our marketing strategy to life.
  • Craft and share engaging, on-brand content (images, videos, stories, reels, shorts) across all platforms.
  • Ensure consistency in brand voice and tone across all social media accounts.
  • Work hand-in-hand with local photographers and videographers to produce high-quality visuals.
  • Capture live event coverage and destination highlights using company-provided equipment.
Strategy Development and Execution:
  • Partner with the Brand and Content Senior Manager  Digital Marketing Manager to develop a strategic roadmap for social media.
  • Keep an eye on industry benchmarks to uncover new growth and engagement opportunities.
  • Stay ahead of the curve on global social media trends, constantly refining our approach.
Community Management:
  • Actively engage with followers by promptly responding to comments and messages.
  • Build and nurture a positive, vibrant online community around Lustica Bay.
  • Monitor online feedback and reviews across platforms (Google, Facebook) and share insights with the team.
Analytics and Reporting:
  • Analyze the performance of social media campaigns, tracking KPIs and metrics.
  • Deliver monthly reports detailing social media activities, growth, and engagement.
  • Use data insights to fine-tune future strategies and content.
Additional Responsibilities:
  • Collaborate across departments (retail, rentals, sales, events) to coordinate promotional content.
  • Maintain an organized content library and digital asset management system.
  • Assist in crafting innovative social media campaigns that align with larger marketing goals.
Core Competencies:
  • Deep understanding of all major social platforms and their best practices.
  • Creative flair paired with strategic thinking for compelling content creation.
  • Strong communication and people skills to effectively manage our online community.
  • Analytical mindset with a track record of leveraging social media analytics tools.
  • Ability to juggle multiple projects and meet deadlines in a fast-paced environment.
  • High attention to detail and organizational prowess.
  • Ability to produce and edit content independently
Qualifications, Experience, and Skills:

Minimum Qualifications:
  • Associates/Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
  • Fluency in both Montenegrin & English (spoken and written). Additional languages are a plus.
Experience:
  • 3+ years of hands-on social media management and content creation experience.
  • Proven success in crafting and executing social media strategies.
  • Experience working with creative teams, photographers, and videographers.
  • Familiarity with digital marketing tools and platforms like Google Analytics, SEMrush, etc.
Person Specification:
  • A genuine passion for social media and keeping up with the latest trends.
  • Highly creative with an eye for visually striking content and engaging storytelling.
  • Strong relationship-building and networking skills.
  • Proactive, results-driven, and always maintaining a positive
All interested candidates can apply by submitting their CV via the following link:
https://lustica-development.talentlyft.com/jobs/social-media-specialist-cbrc or through the option KONKURIŠITE NA OGLAS

* Prijavljivanje na oglas vrši se klikom na dugme "Konkurišite na oglas", na e-mail, poštansku adresu, e-mail adresu ili putem linka ukoliko su oni navedeni u tekstu oglasa. Prekoveze.me ne vrši postupak selekcije i odabir kandidata već je to u nadležnosti poslodavca. Odredbe ugovora o radu predstavljaju direktan dogovor između poslodavca i zaposlenog.