Email Marketing Specialist
Ovaj oglas je istekao i poslodavac više ne prima prijave
We are inviting ambitious professionals to apply for the position of Email Marketing Specialist. If you are eager to work in a dynamic working environment and be a part of the supporting and friendly team, this might be the opportunity for you!
Your key responsibilities:
- Produce and execute all email campaigns, including building emails from templates and HTML, copywriting, asset coordination, QA, and scheduling.
- Support various strategic programs via manual and triggered campaigns across the customer lifecycle, including prospecting, win-back, nurturing, post-purchase, loyalty, retention, surveys, and transactional emails.
- Build influential target audiences and segments for every message to drive engagement and revenue performance against KPI goals.
- Manage and execute email marketing calendar and ensure alignment with business priorities, demand forecasts, and internal stakeholders.
- Use customer data such as web behaviour to drive the message and content personalization.
- Devise and execute A/B tests, manage the testing calendar, record results, and advise on improvements. Testing includes subject lines, message content, CTAs, customer cohorts and segments, send time, and new features intended to drive performance lift.
- Work with designers and copywriters to optimize email creative and template structure based on best practices.
- Perform render testing across devices, email clients, and ISPs to ensure that emails render correctly for most subscribers.
- Provide regular campaign performance reports that include opens, clicks, conversions, revenue, revenue lift, unsubscribes, etc.
- Regularly identify trends and email marketing strategies from other leading global brands to glean insights on best practices and new innovative ideas for email marketing tactics, including audits of how we can acquire, nurture and retain these customers.
- Constantly look for new ways to improve overall programs through new technology, tools, partners, trends, and best practices.
Knowledge and experience required
- Proven experience managing an email marketing program, specifically Click Dimensions.
- At least 2 years of Email Marketing and/or Direct Marketing experience preferred
- Hands-on experience in marketing automation platforms.
- Detailed knowledge of email regulations, best practices, and compliance internationally in various regulatory regimes (e.g., GDPR).
- Proven work experience in growing, engaging with, and analyzing the performance of a large email marketing database.
- Experience building an email marketing campaign from scratch.
- Knowledgeable in Google Analytics, HTML/CSS, A/B Testing, and other CMS (WordPress).
- Proficient in data analytics to determine important data and be able to suggest improvements.
- Knowledge of SEO/SEM.
- Strong project management skills and exceptional attention to detail.
- Maintain best-in-class standards for CAN-SPAM email compliance
All interested candidates can apply by submitting their CV via link: https://lustica-development.talentlyft.com/jobs/email-marketing-specialist-xcg or by using the option KONKURIŠITE NA OGLAS.