We are inviting ambitious professionals to apply for the position of Digital Marketing Manager. If you are eager to work in a dynamic working environment and be a part of the supporting and friendly team, this might be the opportunity for you!
About job

Responsible for developing, implementing, tracking, and optimising Lustica Bay digital marketing campaigns across all digital channels. Paramount to this role will be developing nurture trails in the company’s CRM system at different stages of the customer journey to maximise and drive sales across the business.

Your key responsibilities:
  • Develop nurture trails to drive and maximize sales across the business.
  • Plan Web, SEO, SEM, email, social media, and display advertising campaigns, including optimization and maintenance of website/blog content.
  • Develop engaging online content including clickbait, forums, videos, graphics, and blogs; monitor and analyze content success
  • Maintain social media presence through creation and scheduling of content in line with marketing plan and budget.
  • Measure and report on the performance of all digital marketing campaigns and assess against goals (ROI and KPIs)
  • Keep abreast with industry and market trends and best practices
  • Identify trends and optimize spend based on performance
  • Brainstorm new and creative growth strategies
  •  Analyze behavior data to optimize and evaluate user experience
  • Evaluate new technologies, provide business case for adoption where appropriate
  • Research competitors and provide suggestions for improvement
  •  Main point of contact with external agencies
 Core Competencies:
  • Highly analytical, data-driven individual with experience in devising digital campaigns that engage, inform, and provide positive results
  • Extensive hands-on experience of working with Microsoft dynamics, Click Dimensions, WordPress or similar
  • Experience of working with a large database of tens of thousands of contacts where several new contacts are added organically every month
  • Excellent written English skills including copywriting and proof-reading
  • Extensive experience of developing email marketing nurture trails across multiple databases (e.g. existing clients, post purchase client, potential client, B2B…etc)
  • Proven working experience in digital marketing
  • Significant experience in lead nurturing and development
  • Demonstrable experience in leading and managing SEO/SEM, email and social media campaigns
  • Solid knowledge of website analytics tools (e.g. Google Analytics)
  • Experience in setting up and optimizing Google AdWords campaigns
  • Up to date with the latest trends and best practices in online marketing and measurement
  • Industry experience working in real estate, resorts, hospitality, vocational homes, retail…etc
  • Knowledge and experience required
Minimum Qualifications
  • Desirable University Degree in Marketing Management, Digital Communications or Destination Marketing
Job-Specific Experience
  • 7+ years marketing experience out of which 3 years should be in an equivalent management level.
  • 4+ years’ experience in Property/Real Estate Industry.
  • UK/Europe/Middle East experience.
  • Experience in multiple asset classes preferred but not essential including at least two asset classes - residential, office commercial or retail. If experience in two asset classes not available, clearly demonstrated transferrable skills in other sectors / areas.
All interested candidates can apply by submitting their CV via link: https://lustica-development.talentlyft.com/jobs/digital-marketing-manager-xcf or by using the option KONKURIŠITE NA OGLAS.


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